You can’t think of a successful marketing campaign without promoting it on internet. PPC advertising models like Adwords, Facebook and content-recommendation services all are boasting their pay-per-click options to instantly boost traffic to your website, search engine optimization (SEO) sometimes gets lost in the mix, since SEO is not something that brings you “instant clicks”. The benefits of true SEO are not immediate, take weeks, even months but they last for long and overall cost of doing it is very low when compared to a PPC model.
Here are the top 5 SEO Myths to look over in 2015
SEO Doesn’t Work:
Did you know that 44 percent of customers begin their purchase by using a search engine? This shouldn’t come as too much of a surprise, Google processes over 3.5 billion searches per day.
SEO is Expensive:
The myth that search engine optimization experts are too much expensive is not at all true. Search engine optimization is generally way economical than any other
marketing campaign you can conduct online or offline. SEO costs less than direct mail, email list building and sending, online banner ads, print ads, or booths at trade shows.
For SEO, I need to change my website:
It’s true that you may need to revamp your website while doing SEO but it is for the good only. SEO nowadays is not just about getting traffic but about getting relevant traffic and better consumer experience.
Software Can do it All:
If you believe some expensive program can make you get top rankings in the search engine then you are in big trouble and at the verge of getting your site banned by search engines
Content is King:
Content is not King is not true. If you need to give content marketing a royal name, Jack is the word. But then the question arises that who’s the king? The customer is the king. Focus on giving great customer experience.