On Page SEO is the process of optimizing the content of a website. And should be an important SEO technique used by any SEO Expert. This includes the text, images and links on a website.
Google is on a constant quest to improve the quality of its search results, and so On Page SEO is considered to be one of those vital search engine optimization processes that play leading roles in securing top ranking position on search engines.
Important On Page SEO Techniques/Factors:
- Domain Name and URL Structure.
- Title Tag.
- Meta Description.
- Structured data.
- Alt Text for Image Optimization.
- Heading Tags.
- Keyword Density.
- Interlinking.
- Duplicate content.
- W3C Validation.
- Site Speed.
Let’s discuss them in detail, in enumeration:
URL of the site: The keyword in URL is another on-page SEO technique. Keeping targeted keyword in URL will helps for SEO. If possible use keyword as the domain name. URL structure of the site should reflect the category hierarchy of the site. For example: If there is an article related to cricket category of the sports section, then article url structure should be: domainname.com/sports/cricket/title of the article.
URL length: should be under 3-5 words.
Static URLs as compared to dynamic URLs: A static URL is one that does not change, so it typically does not contain any url parameters.
Dynamic URL: http://www.yourdomainname.com/profile.php?mode=view&u=7
Static URL: http://www.yourdomainname.com/profile/tushar
A few advantages of the static URLs: Higher click-through rates, Easier to copy, paste and share on or offline, Higher keyword prominence and relevancy, Easy to remember and Creates an accurate expectation from users of what they’re about to see on the page.
Title Tag: It’s the title/name of the document/HTML page, an important on page SEO element.
Code Sample:
<Title>Social Media News and Web Tips – Mashable – The Social Media Guide</Title>
Optimal format:
Primary Keyword – Secondary Keyword | Brand Name
Or
Brand Name | Primary Keyword and Secondary Keyword
Note: Remember to keep title limit 70 characters, since this is the limit Google displays in search results.
Using brand name: If it is a well known brand, and it can make a difference in click-through rates in search results, the brand name should be first. If this is not the case, the keyword should be first.
Title on the top of the browser
example of title tag on the top of the browser: on page seo
Meta Description: Meta description tags, while not important to search engine rankings, are extremely important in gaining user click-through from search engine result pages (SERPs). The Meta description tag is intended to be a brief and concise summary of your page’s content. Put your keywords in the beginning of the Meta description, and your website attract visitors do a tour.
<meta name=’description’ content=’Social Media news blog covering cool new websites and social networks:
Facebook, Google, Twitter, MySpace and YouTube. The latest web technology news, via RSS daily.’/>